GMB-Profile Optimization for Local SEO Promotion

Our team has been proud to work on such a meaningful project, by making GBP optimization – to accelerate the recognition among people in their region.

Growth of conversions didn’t take long either, after a light hand of a WordPress SEO Specialist.

We started cooperating with this client in December 2020. The niche they are working in is very specific, and they were struggling with increasing the visibility of their website in their location. Visibility is just the top of the iceberg, because insufficient website ranking – leads to stagnant revenue growth.

SEO company for WordPress users can create a miracle. Check out what our team did to reach the goals of the client.

GBP optimization is essential if you want to be recognized in your location.

We did the audit, identifying problems that needed to be solved:

• optimization of the company name;
• change for the main business category (also adding a feature to follow the link to the registration form);
• adding additional categories to describe company’s products and services;
• upgrading the ‘Services’ tab;
• adding business attributes;
• updating the phone number, added some more numbers;
• adding products and ‘Categories’ tabs;
• updating the company’s favicon;
• fixing working hours issue;
• publishing posts with general information about the company, promotions, and current news;

All these issues we successfully improved thanks to GMB SEO services.

After this analysis, we created the strategy for increasing site rankings in the local search.

We improved a bunch of issues, which helped our clients achieve the results they wanted. Following that, we also made some recommendations for maintaining the GMD profile:

• We gave some instructions on how to upload product photos.
• Explained how to post news and promotions using keywords for the profile display campaign.

Developed instructions for working with reviews. Considering the issues:

• How to handle the positive reviews.
• How to respond to the reviews that are rated from 1 to 4.
• Using the GMB application for iOS and Android to increase the profile effectiveness and the speed of responses to reviews and messages.
• Get more reviews from clients with a direct link to your profile.

GBP optimization can help your business too, if you want to see the results it can bring you – check out the screenshots below.

Views

In January, the company increased its views in Google Search by more than 56%.

In December – 2032 views; after 28 days – 3170 views. The growth on the Google Map was 127%, from 2795 to 3550 views.

In February, the metrics continued to grow by 40-45%

Searches

In January, the number of direct searchers of the company increased by 107%, and discovery searchers by 77%.

The metrics continued to grow in February.

Activity

In January, website visits increased by 28%. The number of calls increased twice.

It was more than in the previous period. Photo views increased by 43%.

The metrics continued to grow in February.

Clients have become more likely to find a branch of the company in Calgary in Google Services

The branch has better metrics by the Photo Views, compared with the competitors

Views

The company increased its views in Google Search by more than 253%, from 1050 to 2660 views. The growth on the Google Maps was 58%.

The metrics continued to grow in February.

Searches

The number of direct searchers of the company decreased by 23%, but discovery searchers increased by 248%.

The metrics of the discovery searchers continued to grow in February.

Activity

In January, website visits increased by 206%. Photo views increased by 148%.

The activity became even higher in February: clients began to visit the site more often, call, and view photos.

Clients have become more likely to find a branch of the company in Edmonton in Google Services

The company got views on photos in Google Services equally with the competitors

As we can see on the screenshots, the numbers of the views were equal to the average.

*the blue line is the client’s data, the red one is competitor’s.

The cooperation with the Canadian company confirmed that GBP optimization is essential in local SEO promotion. Working with profiles can bring a significant increase in traffic to your website.

Netrocket team has successfully resolved issues and achieved amazing results for the client.

Use these conclusions for your company’s success:

1. GBP optimization is a key: By focusing on main elements like your company name, categories, and services, you improve your local search rankings and increase website’s visibility.
2. Stay Engaging: Keep your GBP profile fresh by posting general information, promotions, and company news. This will maintain customer interest and trust in your business.
3. Reviews and Feedback are important: Learn how to effectively handle all types of reviews, turning potential setbacks into opportunities for growth and building a strong, positive reputation.
4. Use Mobile Applications: Make the most of the GMB app for iOS and Android.

Stay connected with your audience by responding to reviews and messages quickly, and increase your profile’s performance.