per conversion or less
2461 AED Campaign expenses
Results of the work of Netrocket specialists from May to June 2023
The client approached Netrocket, a digital marketing agency for B2B, in the winter of 2023. He assigned challenging tasks to our specialists.
Our potential clients may have already visited our beauty salons previously. The company used contextual advertising to help promote. Specifically, we were tasked with running Google Ads for beauty salons to optimize and increase conversions without inflating the advertising cost.
Our social advertising agency has been given the task of increasing the number of conversions through a specific strategy of Google Ads for beauty salons without increasing the cost of advertising. The client desired to minimize their expenses and did not wish to spend any more money than necessary. That’s where automated campaigns and B2B PPC services came in to help us out. They offer significantly lower cost per click and allow the target audience to be seen across all advertising platforms simultaneously.
We identified prioritized service categories, re-allocated budget, and focused exclusively on Performance Max and Smart Campaigns. We produced the creative materials and launched the advertising on Google Ads for beauty salons.
In the last two months, we received more than 800 conversions from our automated campaigns.
Effective analysis and optimization of advertising campaigns
As a result, we have been able to significantly improve the performance of our search advertising campaigns, increase the number of conversions, and reduce costs.
We created remarketing audiences, several Performance Max campaigns, and one Smart campaign for the service category that needed customization, including negative keywords.
We have a strategy to maximize conversions. Based on the results, we have adjusted the target cost per conversion.
We have created a number of audience signals, special audiences based on intent. We have also added targeting for users who are using specific types of applications related to beauty and health maintenance.
We have added responsive ads that come with a wide variety of headlines and descriptions to choose from. This allowed the creation of unique ads and showed the most effective to the user. Limit the audience by gender and age. We also did a lot of work on negative keywords.
A location extension has been added. We selected high-quality images and used them to create creative visuals. Thanks to timely and consistent optimization, we have seen a steady increase in the number of clicks and conversions from week to week over the course of several months.
In the last two months, our Beauty salon advertising campaigns generated over 2000 WhatsApp interactions, 400 online service bookings, and 300 feedback submissions. We have the edge over the majority of our competitors, and our customers are happier as a result. Google Ads for beauty salons are a powerful tool that can significantly increase online visibility, attract more clients, and boost salon revenue.
May – June 2023 results of running campaigns on Google Ads:
In the screenshot, we’re intentionally using a filter to display the types of campaigns and conversions in our account. This is to avoid any doubts about the credibility of the data obtained. Our client’s key objectives are:
We spent a total of only 2461 AED (~670 USD).
During the same time period, the client has spent more than AED 27,000 (USD 7,350) on their search campaigns.
Results of the work of Netrocket specialists from May to June 2023:
As you can see in this case study, we successfully completed the client’s task and significantly increased the conversion rate by implementing automated campaigns.
Our experience with Google Ads for Beauty salons has shown that even in conditions of intense competition, it is possible to carry out the conversions successfully and at a reasonable cost.
Key strategies include: