Our client is a renowned outdoor advertising company. They approached us with a clear objective of improving their online presence and visibility across various digital platforms. Despite their longstanding success in traditional advertising channels, they realized the importance of establishing a solid digital impression to reach a wider audience.
With the emergence of online search platforms like Google Maps and Search, they wanted to leverage the power of Google My Business to ensure that their brand appears prominently in relevant search results. They were particularly interested in optimizing their Google My Business profile to increase visibility on Maps, attract more customer inquiries, and drive traffic to their website. Our task was to refine their online presence and maximize their reach in the competitive outdoor advertising landscape.
Keep reading this Google My Business case study to know how we helped them.
While optimizing the Google My Business profile, we faced a significant challenge of ensuring accurate and consistent information across multiple online platforms. Working on the project from this Google My Business case study, we discovered discrepancies in the company’s existing online listings. These discrepancies included:
To address these discrepancies, we had to pay close attention to detail and coordinate strategically across all digital touchpoints. Additionally, we had to optimize the GMB profile to stand out in the competitive outdoor advertising landscape. This required innovative approaches to highlight the unique selling propositions of the client’s services while adhering to Google’s guidelines and best practices.
In this Google My Business case study, a comprehensive approach was adopted to refine the client’s Google My Business profile. This involved meticulous attention to various elements, including:
The profile’s effectiveness significantly increased after implementing the strategies outlined in the Google My Business case study. Users started discovering the company more frequently through relevant categories and services, resulting in increased engagement with the provided photos. Notably, there was a remarkable increase in the number of profile views in search results and Maps.
Moreover, this optimization effort led to a substantial increase in inbound calls and a notable rise in website visits, indicating a tangible enhancement in the client’s online visibility and customer engagement.