How we increased the organic traffic of an online fabric store in Germany by 40%

A client from Dortmund approached Netrocket to develop an online store to sell fabrics (the website in the German language). The owners wanted to increase sales and, at the same time, reduce the commission costs of the intermediary platforms. Until that time, most of the sales were made through third-party platforms, such as Etsy.

Interestingly, the client had previously worked with several SEO companies, but such cooperation did not bring any results.

At first, the project came to us only for link promotion. But in the work process, we also conducted an audit of the site and content and gave recommendations. We saw the potential for traffic growth in optimizing meta tags and texts on category and filter pages.

We offered our customer’s website development strategy and increased organic traffic by 40% for eight months.