How we increased traffic in the repair niche by 300% per year
organic traffic in 12 months
Organic traffic before the start of work and after 12 months
About the Project
- Industry: Construction
- CMS: WordPress
- Promotion Region: Ukraine
Target:
- Increase organic traffic
The Challenge
Our client is a Ukrainian construction company that renovates apartments, houses, and office space. At the time of contacting Netrocket, the client decided to leave the provision of point services and focus on turnkey repairs. Such a change of direction required a change in SEO strategy and improved WordPress SEO.
Execution / Optimization Process
- The template, the site ran on in 2021 looked outdated. Colors, styles and buttons have been refreshed to give the site a more modern look. They refused to buy a new theme and move.
- We worked on expanding the blog — we wrote articles that could bring organic traffic and convert it.
- Added internal linking between articles and priority services pages.
- Reworked meta tags for the remaining services.
- Reinforced the pages of priority services with a few outreach links from the strongest news and thematic sites in Ukraine.
- The site structure ooked too bloated. Many individual services were no longer provided by the client. The main focus is on integrated turnkey works. Therefore, we decided to shorten the site structure, completely abandon dozens of pages and set up redirects. Some pages have been redesigned and moved to the blog in order to maintain weight and targeted traffic.
- We analyzed all existing backlinks and sent a large list of sites with low DR, traffic, trust and high spam for disapproval.
- We added “unique” types of microdata to TOP pages to increase CTR and got a very noticeable increase in %.
The expected traffic decline is clearly visible on the chart in December 2021
The Results
Ahrefs
Organic Traffic & Keywords
SEMrush
Organic traffic and keywords
Ahrefs
Volume of rejected low-quality donors according to Ahrefs
Domain Rating (DR) change according to Ahrefs
Google Search Console
Statistics — Clicks
Statistics — CTR
Google Analytics
Organic traffic statistics
Summary / Conclusion Takeaways
We updated the design, simplified the structure of the site, reduced the number of pages, carried out internal linking. We worked on the blog and reinforced the priority pages with referral links.
A well-designed strategy and complex work with internal and external ranking factors allowed us to increase organic traffic to the client’s website by more than 300% in 12 months.
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