How we increased traffic in the repair niche by 300% per year


organic traffic in 12 months

Органический трафик строительной компании за год

Organic traffic before the start of work and after 12 months


About the Project

  • Industry: Construction
  • CMS: WordPress
  • Promotion Region: Ukraine


  • Increase organic traffic

The Challenge

Our client is a Ukrainian construction company that renovates apartments, houses, and office space. At the time of contacting Netrocket, the client decided to leave the provision of point services and focus on turnkey repairs. Such a change of direction required a change in SEO strategy and improved WordPress SEO.


Execution / Optimization Process

  • The template, the site ran on in 2021 looked outdated. Colors, styles and buttons have been refreshed to give the site a more modern look. They refused to buy a new theme and move.
  • We worked on expanding the blog — we wrote articles that could bring organic traffic and convert it.
  • Added internal linking between articles and priority services pages.
  • Reworked meta tags for the remaining services.
  • Reinforced the pages of priority services with a few outreach links from the strongest news and thematic sites in Ukraine.
  • The site structure ooked too bloated. Many individual services were no longer provided by the client. The main focus is on integrated turnkey works. Therefore, we decided to shorten the site structure, completely abandon dozens of pages and set up redirects. Some pages have been redesigned and moved to the blog in order to maintain weight and targeted traffic.
  • We analyzed all existing backlinks and sent a large list of sites with low DR, traffic, trust and high spam for disapproval.
  • We added “unique” types of microdata to TOP pages to increase CTR and got a very noticeable increase in %.
The expected traffic decline

The expected traffic decline is clearly visible on the chart in December 2021


The Results


Organic Traffic & Keywords

Ahrefs Construction Company Organic Traffic
Ahrefs construction company keywords


Organic traffic and keywords

Construction Company Organic Traffic, Semrush
Construction company keywords, Semrush


Volume of rejected low-quality donors according to Ahrefs

Volume of rejected low-quality donors according to Ahrefs

Domain Rating (DR) change according to Ahrefs

Domain Rating (DR) change according to Ahrefs

Google Search Console

Statistics — Clicks

Construction company statistics Google Search Console

Statistics — CTR

Construction company statistics to Google Search Console

Google Analytics

Organic traffic statistics

Construction company organic traffic per year

Summary / Conclusion Takeaways

We updated the design, simplified the structure of the site, reduced the number of pages, carried out internal linking. We worked on the blog and reinforced the priority pages with referral links.

A well-designed strategy and complex work with internal and external ranking factors allowed us to increase organic traffic to the client’s website by more than 300% in 12 months.

The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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