The result of the launch of advertising in Google Ads in the period from June to July 2021
In March 2021, Netrocket was contacted by a company that provides services for bringing local businesses to foreign markets. Independent attempts of the client to set up Campaigns in Google Ads for 2 months brought 63 requests at a price of 545 UAH. The total costs amounted to UAH 34,300.
The results of the client’s ad campaigns at the time of contacting Netrocket
Our specialists were faced with the task of increasing the number of requests, while reducing their price. We set up ads in all the areas that the client wanted to run and scaled up for all relevant keywords. At the same time, they met the following limitations:
Hourly rate adjustment: +30% from 11:00 am to 5:00 pm
Disable video campaigns that are not performing well
For 2 months of work on the project, we received 348 requests from advertising, which is 5.5 times more than the client’s result for the same period. We also reduced the cost of conversion from 545 UAH to 167 UAH (more than 2 times).
Our experience has shown that with a thoughtful approach, even using low-frequency and non-commercial queries in a competitive environment, it is still possible to attract traffic and leads.
This requires the next:
The keywords research has been redone. Campaign structure has been changed. Launched Google Ads. We got 348 leads in less than 2 months.