organic traffic in 2 weeks
Organic traffic for the period from March to June 2021
Our client is a manufacturer of French perfumes to order. He contacted Netrocket with a request to increase the site’s visibility and traffic from organic search results. The tasks for our specialists were the following: analyze the current state of the site, detect possible issues and errors, and make recommendations for further promotion of the resource.
On the client’s website, regional versions are implemented in subdirectories. During the auditing, we spotted the following issues:
After fixing technical errors, we can see an increase in organic traffic.
The increase compared to the previous period was 585% in 2 weeks.
It would seem that excellent results. But when we dug deeper, we found that the traffic on the site was at this level before, only hiding in the Direct category — that is, it was mistakenly counted as direct visits.
As soon as we implemented technical edits, spelled hreflang, and removed the automatic redirect for the region, Google Analytics changed its data and began to consider it more correct. And in fact, it didn’t record an increase in traffic but filtered out transitions from the organic output.
If you have a direct traffic metric above 30%, we advise you to beware. Perhaps your company is so famous. But Google Analytics has likely identified the traffic that doesn’t actually belong to it in the Direct channel.