SEO for a Church Chair Manufacturer in the USA
organic traffic in 4 months
targeted keywords in Google's top 3
total clicks
Traffic growth since the start of the project (Ahrefs service)
About the Project
- Industry: Manufacturing
- CMS: WordPress
- Promotion Region: USA
The Challenge
In May 2022, Netrocket was approached with a request to make the site more user-friendly and most importantly – to significantly increase sales by attracting users from organic results.
We started the project with a detailed SEO audit of the resource and competitor analysis. Then, based on these, we developed a strategy for promoting the site, which included both off-site and on-site SEO promotion.
Starting Point
Execution / Optimization Process
Detailed SEO Audit of the Site
During the process, we found critical errors on the site such as:
- Homepage duplicates.
- Schema micro-markup not matching the pages (Google may apply a filter for mismatching micro-markup content on the page).
- Presence of pagination pages in the search (these are also duplicates of the first page of the product category).
- Absence of user-friendly URLs for some site URLs.
Together with the developer, we eliminated these and a whole range of smaller errors.
Selection of Keywords and Formation of SEO Structure
- We collected keyword queries for new product categories.
- We compiled technical tasks for writing texts and placing them on the site.
- We created a logical SEO structure for the site that will be understandable to users and allow Google’s bot to correctly index the resource.
- Based on the collected keywords, we created meta tags for each page on the site, which eventually increased the CTR of the snippet.
Competitor Analysis
As a result, we found a large number of missed search queries that our client did not use on the site. We also analyzed the backlink profile of each of the analyzed competitor sites and created a link-building strategy for our client.
Usability
We analyzed the convenience of the site for the user, the buyer’s path from the product page to the checkout page. Compared with competitors, made corrections, and simplified the purchase of goods on the site by reducing mandatory fields in the form.
Off-Site Promotion
Simultaneously with site optimization, we were engaged in off-site promotion of the resource, based on the created link strategy.
The Results
Ahrefs
The traffic dynamics graph shows a clear boost during the period of SEO optimization work:
On the site visibility graph in the Google search engine, we also see a sharp rise. It is explained by the use of those search queries on the site that were missed before.
| Change in the number of keywords in Google’s top: | ||
|---|---|---|
| May 2022 | July 2022 | |
| Top 3 | 42 | 77 |
| Top 4–10 | 71 | 119 |
| Top 11–20 | 372 | 432 |
| Total: | 486 | 628 |
SemRush
SemRush service also confirms the improvement of indicators.
Traffic dynamics chart since the start of SEO work, USA region.
Site visibility chart in Google’s search engine.
Google Search Console
Google Analytics
Charts and data on keywords in Google’s top show that organic traffic and site visibility from May to September 2022 increased by more than 200%.
Summary / Conclusion Takeaways
Even in specific, complex niches, comprehensive SEO work always brings real results. In this case, the result of 4 months of cooperation with Netrocket for our client were:
- User-friendly website.
- Significant increase in targeted traffic from Google’s search engine.
- Leading positions in Google for main keywords.
All of this will undoubtedly increase the number of sales and the overall revenue of the enterprise.
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