+200%
organic traffic in 4 months
+35%
targeted keywords in Google's top 3
- Industry: Manufacturing
- CMS: WordPress
- Promotion Region: USA
The client’s family business is manufacturing wooden and metal chairs for churches, chapels, banquet venues, and the hospitality industry. They needed SEO for furniture services to promote their high-quality, 100% American product, which comes with the best guarantees in the industry – 10 years for metal frames, 7 years for foam seats, 5 years for wooden frames and upholstery materials.
The primary focus was on B2B goals, including enhancing user-friendliness, driving targeted organic traffic, and ultimately increasing sales within the B2B sector.
5
Summary / Conclusion Takeaways
Comprehensive B2B-focused SEO work always brings tangible results, even in specific, complex niches. In this case, the results of 4 months of cooperation with Netrocket for our client were:
- User-friendly website.
- Substantial surge in traffic that was explicitly directed at Google’s search engine.
- Top rankings on Google for our main keywords.
All of this will undoubtedly increase the number of sales and the overall revenue of the enterprise.
The success story of our collaboration with a US-based church chair manufacturer offers invaluable insights and actionable takeaways across industries.
1. Comprehensive SEO Gains Real Results: By prioritizing B2B-focused SEO strategies tailored to the specific needs of the manufacturing industry, we witnessed remarkable outcomes in just four months. This underscores the importance of investing in comprehensive SEO efforts, even in niche markets, to drive significant increases in organic traffic, enhance user experience, and ultimately boost sales.
2. Strategic Keyword Selection is Key: Our approach to keyword selection and SEO structure optimization played a crucial role in achieving top rankings on Google. You can learn from this by conducting thorough keyword research and aligning your SEO strategies with the intent of your target audience to maximize visibility and engagement.
3. Addressing Technical Issues is Critical: Identifying and fixing technical issues such as duplicate content, schema markup errors, and usability issues proved instrumental in improving website performance and search engine rankings. This highlights the importance of conducting regular audits and addressing technical SEO issues promptly to ensure optimal website functionality and user experience.
4. Competitor Analysis Drives Strategy: Analyzing competitor strategies and backlink profiles allowed us to identify missed opportunities and develop a solid link-building strategy. You can leverage competitor analysis to gain insights into industry trends, identify areas for improvement, and refine your SEO strategies for greater effectiveness.
5. User-Friendly Websites Drive Conversions: Simplifying the user journey and enhancing website usability led to increased conversions and sales. You should prioritize user experience optimization, streamline the purchase process, and minimize conflict points to improve conversion rates and maximize revenue.
In conclusion, the success achieved by our client underscores the transformative power of strategic SEO initiatives in driving business growth and achieving measurable results. By applying the lessons learned and implementing proven SEO strategies, you can open the full potential of your online presence and thrive in today’s competitive online world.