SEO for Furniture Manufacturer: Success in US Church Chair Industry


organic traffic in 4 months


targeted keywords in Google's top 3


total clicks

SEO for a Church Chair Manufacturer in the USA

Traffic growth since the start of the project (Ahrefs service)


About the Project

  • Industry: Manufacturing
  • CMS: WordPress
  • Promotion Region: USA
The client’s family business is manufacturing wooden and metal chairs for churches, chapels, banquet venues, and the hospitality industry. They needed SEO for furniture services to promote their high-quality, 100% American product, which comes with the best guarantees in the industry – 10 years for metal frames, 7 years for foam seats, 5 years for wooden frames and upholstery materials.
The primary focus was on B2B goals, including enhancing user-friendliness, driving targeted organic traffic, and ultimately increasing sales within the B2B sector.

The Challenge

In May 2022, Netrocket’s manufacturing SEO consultants took on the challenge of not just making the site user-friendly but significantly increasing B2B sales through strategic organic search initiatives.

We started the project with a detailed SEO audit of the resource and competitor analysis. Then, based on these, we developed a strategy for promoting the site, including off-site and on-site SEO for furniture promotion.

Starting Point


Execution / Optimization Process

Detailed SEO Audit of the Site

During the process, we found critical errors on the site such as:

  • Homepage duplicates.
  • Schema micro-markup not matching the pages (Google may apply a filter for mismatching micro-markup content on the page).
  • Presence of pagination pages in the search (these are also duplicates of the first page of the product category).
  • Need for user-friendly URLs for some site URLs.

Together with the developer, our B2B SEO firm eliminated these and a range of minor errors.

Selection of Keywords and Formation of SEO Structure

  • Selected keywords with a B2B focus, creating a furniture SEO structure optimized for both user understanding and effective indexing by Google.
  • We compiled technical tasks for writing texts and placing them on the site.
  • Based on the collected keywords, we created meta tags for each page on the site, which eventually increased the CTR of the snippet.

Competitor Analysis

As a result, we found many missed search queries that our client should have used on the site. We also analyzed the backlink profile of each of the analyzed competitor sites and created a link-building strategy for our client.


We analyzed the convenience of the site for the user and the buyer’s path from the product page to the checkout page. Compared with competitors, made corrections, and simplified the purchase of goods on the site by reducing mandatory fields in the form.

Off-Site Promotion

As part of our WordPress SEO services, we also worked on off-site promotion using a link strategy.


The Results


The traffic dynamics graph shows a transparent boost during the period of furniture SEO optimization work:

SEO for a Church Chair Manufacturer in the USA

We witnessed a significant increase in the site’s visibility graph on the Google search engine due to the utilization of previously overlooked search queries on the site.

the site visibility graph in Googles PS
Change in the number of keywords in Google’s top:
May 2022 July 2022
Top 3 42 77
Top 4–10 71 119
Top 11–20 372 432
Total: 486 628


SemRush service also confirms the improvement of indicators.

Traffic dynamics chart since the start of SEO work, USA region

Traffic dynamics chart since the start of SEO work, USA region.

Site visibility chart in Google's search engine

Site visibility chart in Google’s search engine.

Google Search Console

Organic traffic graph in Google Search Console for a church chair manufacturer

Google Analytics

Organic traffic graph in Google Analytics for a church chair manufacturer

Charts and data on keywords in Google’s top show that organic traffic and site visibility from May to September 2022 increased by more than 200%.


Summary / Conclusion Takeaways

Comprehensive B2B-focused SEO work always brings tangible results, even in specific, complex niches. In this case, the results of 4 months of cooperation with Netrocket for our client were:

  • User-friendly website.
  • Substantial surge in traffic that was specifically directed at Google’s search engine.
  • Top rankings on Google for our main keywords.

All of this will undoubtedly increase the number of sales and the overall revenue of the enterprise.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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