SEO for a kitchen furniture company


keywords into the top 3


organic traffic in 5 months


decreased bounce rate

Органический трафик компании по производству кухонной мебели

Organic traffic before and after the work: July 2021 – April 2022


About the Project

  • Industry: Custom-made Kitchen Furniture
  • Promotion Region: Utica, New York, USA
  • Promotion period: December 2021 – April 2022


  • find growth points for the site,
  • implement SEO for kitchen companies’ strategies,
  • improve the visibility of the resource in Google,
  • and increase organic search traffic.

The Challenge

Starting situation:

  • Website technical errors
  • Low Organic Traffic
  • Few keywords
  • Website structure not optimized
  • No meta tags on pages

Execution / Optimization Process


  • We analyzed the website’s technical SEO condition, engaging a technical SEO expert and focusing on SEO for kitchen companies, as well as its level of optimization for search engines’ requirements.

Structure development

We conducted an analysis of our competitors’ websites and compared them to our own. Upon doing so, we discovered that there was a significant unrealized keyword potential. We realized that our client did not have pages optimized for most of the commercial keywords.

Therefore, we formulated a content strategy that focused on creating optimized pages for product categories and also involved periodically posting blog posts.

At this stage of SEO promotion, our experts specializing in kitchen SEO company strategies:

  • completed the keyword research for the website;
  • optimized the meta tags of each page individually;
  • created a plan to generate content for a copywriter and content manager. The strategy includes writing and publishing texts on various platforms.

As a result, the number of pages being promoted on the client’s site has almost doubled.

Section Number of pages
July 2021 April 2022
Conversion focused pages (commercial) 21 66
Blog articles 37 52

Working on improving the usability of the website

In February 2022, our team of SEO experts who specialize in kitchen SEO company strategies, including inbound B2B marketing agency techniques, analyzed the convenience of a potential client’s website. After the analysis, we worked together with the developers to improve the website in the following ways:

  • Optimized the layout of the content by reworking the page structure;
  • Added a price list with the prices of materials and finished goods to commercial pages;
  • Redesigned the main menu to prioritize user convenience;
  • Improved the form for applying;
  • Displayed the addresses of stores and offices.

As a result of these improvements, we reduced the bounce rate by 3.5%.

Off-site SEO site optimization

  • We analyzed the backlinks of our competitors.
  • We identified the sites where they posted their links and placed our materials on these platforms as well as other thematic and authoritative resources.
  • Moreover, we posted press releases emphasizing our SEO services in Wilmington, NC, as this region had a high demand.
  • Additionally, we posted crowd links on forums and websites.

The Results

Органічний трафік компанії з виробництва кухонних меблів порівняння

Organic traffic before SEO works and during the work of Netrocket specialists focused on kitchen SEO company strategies. The period is 5 months

  • Growth of organic traffic: +63%
  • Increase in new users: +62%
  • Session increase: +57%
Зростання органічного трафіку кухні

Kitchen-Specific Organic Traffic Surge

  • Bounce rate reduction: -3.5%
  • Increase in the number of pages viewed per session: +13%
  • Growth in the average duration of a visit to the site: +15%

Strategic Keyword Optimization Results

  • Top 3 keywords: +314
  • Top 10 keywords: +247
  • Top 20 keywords: +77
Зниження показника відмов кухні
Кількість фраз у пошуковій видачі на жовтень 2021

The number of keywords in the search results for October 2021

Кількість фраз у пошуковій видачі на квітень 2022

The number of keywords in the search results for April 2022

Strategic Restructuring: From 11,171 to 4,668 Keywords

The graphs depict a significant transformation in the total number of keywords. Before our intervention, there were 11,171 keywords. After our strategic work, this number streamlined to 4,668.

The Strategy Behind the Numbers:

We analyzed the keywords related to kitchen SEO company strategies that were ranked between 51-100 in the search results. We excluded non-targeted keywords that were of low relevance and position. Then, we collected new keywords and conducted page-by-page SEO. This helped us to achieve higher positions for our target keywords, even with fewer keywords than the service determined.

It underscores the importance of in-depth analysis and the pursuit of growth points rather than relying solely on keyword quantity.


Summary / Conclusion Takeaways

  • Technical audit and error rectification.
  • Expansion of site structure, creation of new pages, and meticulous meta tag implementation.
  • Recommendations for improved site usability, successfully implemented.

Our kitchen SEO company specialists have been working on a project for the past five months, and we are happy to report that we have managed to bring 314 keywords into the top 3, 247 into the top 10, and 77 into the top 20. We achieved these results by implementing a well-constructed SEO strategy that focused on kitchen-specific optimization techniques and through the efforts of a team of experienced professionals who worked on the site. As a result of our efforts, we were able to increase organic traffic by 63% and decrease the bounce rate by 3.5%.

Ready to open similar success for your manufacturing business? Connect with our leading manufacturing SEO company today and advance your B2B online presence!

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

Do you want to achieve significant business growth?

Fill out the application form and let's grow your business together.
Our team activities
Share your project with us: