Keywords in TOP-1-3
Growth of the traffic since the beginning of the project (Ahrefs service).
Our client is a clinic located in Serbia that specializes in treating addiction to alcohol, prescription drugs, and other drugs. They required medical SEO services as their business growth had stopped, despite hiring another company to handle their website promotion for several years. The website had ongoing work, but traffic and conversions remained stagnant.
The website has seven language versions, which made it necessary to work on the service pages for each language version.
The main objective was to discover ways to expand the business by achieving the following goals:
We found duplicate pages, meta tags, and identical English pages in different language versions that had not been resolved.
We conducted a competitive analysis and found many overlooked keywords. The site’s content uses only international drug names, which are almost always different in every country. Also, keywords containing branded products were missed.
We gathered keywords for new service pages, considering each country’s market specifics, drug names, and user queries. We have a list of technical tasks for creating and placing text on the website.
We divided all substances and preparations into appropriate categories and subcategories to create a more straightforward and more understandable SEO structure for the site.
We reviewed blog articles due to keyword cannibalization. These articles were taking away commercial traffic from the service pages of the site.
We’ve updated the meta tags for commercial pages to use more targeted keywords based on their competitiveness.
When performing comprehensive SEO for addiction treatment centers, we engaged in link building according to a strategy based on analyzing similar competing sites.
We’re continuing to create new service pages. We are working on adding target keywords for existing pages in different language versions.
Strengthen link profile (placement of free and sponsored articles, comments in forums and posts in social networks). We are analyzing the platforms for toxicity and the organic links received.
Work with internal linking of pages (service to service, article to service, service to sub-service).
Drive conversions from informational articles with banners and forms on blog pages.
Change of the organic traffic according to the data of Ahrefs since the beginning of our B2B SEO services.
After the start of SEO work, the number of keywords changed according to Ahrefs data.
Significant changes were achieved by using previously overlooked keywords. Here is a comparison of the number of queries for the top 100 keywords on Google:
|Top 100 keywords on Google
|February 2023 (was)
|May 2023 (became)
Change in organic traffic according to GSC data after starting to work on SEO.
Comparison of last 3 months’ results with previous 3 months’ results.
Comparison of the organic traffic of the last 3 months with the results of the 3 months before.
Comparison of the number of conversions over the last 3 months.
As we can see from the successful example of an addiction treatment clinic’s drug rehab SEO promotion, there are opportunities for traffic and conversion growth even on sites that have already been optimized.
As an SEO company for doctors, Netrocket’s team of SEO specialists achieved the following priority goals for our client using drug rehab SEO services: