SEO for LED Lighting Company: Strategies for Driving Growth


monthly organic traffic


unique users growth


sessions increase

Data from the GSC

Data from the GSC for the period from September 1, 2021 to March 14, 2022


About the Project

  • Industry: LED Lighting (LED panels, lamps, bands)
  • CMS: Shopify
  • Promotion Region: USA

Goal: Increase organic traffic through effective SEO for LED lighting company.


Execution / Optimization Process

The lighting company’s SEO was a key focus throughout the execution and optimization process:

  • Conducted a full technical and search engine audit of the website and made specifications for error correction for DEV- and Shopify SEO experts.
  • The website has been modified. Performed a short technical audit of the online store again.
  • Conduct a comparative analysis of other online lighting stores and their top-traffic pages based on the principles of SEO services for LED lighting.
  • Conducted keyword research.
  • Optimized content (text, images, meta tags) on existing category pages.
  • We extended the website’s structure, added new product filter pages, and filled them with content.
  • Added several types of structured data markup.
  • We created an account, did SEO for Google My Business, and filled it with products and relevant data.
  • Worked throughout to enhance the backlink profile.

The Results

The following is the Google Analytics data for the period between September 1, 2021 and March 14, 2022:

seo for led lighting company

Comparison between the number of clicks and impressions recorded in September 2021 and March 2022:

seo for led lighting company

Please compare the amount of organic traffic in September 2021 with that of March 2022:

Comparison of organic traffic in September 2021 and March 2022
Six Months Results

Summary / Conclusion Takeaways

Over the course of just six months, our strategic SEO work for an LED lighting company resulted in an incredible 450% increase in monthly organic traffic. This growth led to a substantial rise in unique user counts, going from 992 in September 2021 to an impressive 5,345 by March 2022. Our unique approach involved implementing a region-specific promotion strategy with a focus on SEO services in Delaware, which saw the most significant improvement. This success was not a fluke but was instead due to a meticulously crafted strategy tailored to the specific needs of our client.

Check out their testimonials if you’d like to hear from our satisfied client and learn about their firsthand experience with our transformative services. And if you have any questions, don’t hesitate to reach out – we’re here to help! Let us shed some light on how our approach could be customized to enhance your online presence.

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B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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