SEO for Music Store: +69% Traffic Growth in 6 Months


Organic traffic growth




months SEO period


About the Project

  • Niche: Home musical equipment, audio electronics.
  • Promotion Region: Delaware, US
  • CMS: Shopify

A client from Delaware approached Netrocket’s Shopify SEO specialists with a request to promote their online store that sells music equipment, hi-fi systems, and home theaters with a focus on the best SEO practices for music products. The project started in July 2023.

The client has previously worked with several SEO companies and freelancers but has noticed that progress has stalled. They are in need of some fresh ideas and new developments in the competitive field of SEO for music stores.

The company has a showroom where clients can view some of the products.


The Challenge

  • High competition: To succeed in today’s market, it’s essential to have effective strategies that can help you rank higher in search engine results.

  • Lacking descriptions in the collections: The limited attractiveness of their website to search engines was due to poor page optimization.

  • Low page loading speed for the product pages: Numerous products required optimization to enhance their loading speed.

  • Limited budget for link building: Due to limited financial resources, it was necessary to plan and prioritize expenses rationally.

Learn how our Shopify SEO experts used our comprehensive SEO services to overcome challenges and significantly increase the store’s search engine presence.


Execution/Optimization Process

Comprehensive technical audit of a Shopify site

  • Identification of medium-severity technical errors that impacted the ranking of collection pages. Created a list of generic tasks for the developer to address these technical issues.
  • Conducted an analysis of optimization for pages of top collections and products based on traffic volume.
  • Analyzed the main competitors, identifying their weaknesses and strengths.
  • Checked pages that, for some reason, were not being indexed, although they should have been.

On-page optimization

  • Conducted keyword research for the main collection pages.
  • Checked the current positions for these keywords and the level of page optimization.
  • Optimized structure of H1-H4 headers.
  • Rewrote meta tags (titles and descriptions).
  • Increased number of internal anchor links to collection pages and some products.

Off-site optimization

  • We analyzed the backlink profiles of our competitors.
  • Created new guest posts and outreach materials.
  • We have added new mentions of our brand in articles that feature lists of the TOP / BEST products.
  • We searched for all brand mentions in the SERPs and added links to our website where they were previously missing.

Local SEO

  • Optimized Google Business Profile.
  • Worked with the top local business directories.
  • Created several local pages.

The Results

The number of clicks and impressions over the last 6 months and growth dynamics

The number of clicks and impressions over the last 6 months and growth dynamics.

Comparison of the number of clicks, impressions, CTR (Click-Through Rate), and average position over the last 3 months compared to the previous period

Comparison of the number of clicks, impressions, CTR (Click-Through Rate), and average position over the last 3 months compared to the previous period.

Organic traffic 6 months ago according to Semrush data

Organic traffic 6 months ago according to Semrush data.

Organic traffic over 6 months according to Semrush data

Organic traffic over 6 months according to Semrush data.

Total number of keywords according to Ahrefs data

Total number of keywords according to Ahrefs data.

Data from Semrush and Ahrefs highlighted the growth in organic traffic and keyword rankings, underscoring the success of our SEO for Music Store strategy.


Summary/Conclusion Takeaways

After optimizing the website of a music equipment seller with search engine optimization (SEO) techniques, along with B2B SEO services, the traffic to the website increased by 69%, and the visibility improved by 43% in six months. Our Shopify SEO agency has gained expertise in achieving such outstanding results through a well-planned Shopify SEO strategy. We analyze the keywords, optimize the content, improve the website structure, perform off-page optimization, apply technical SEO, and regularly update the website with relevant content to attract more targeted users.

Key Takeaways:

  1. Holistic Optimization Approach: SEO success requires a comprehensive strategy containing technical, on-page, off-site, and local optimizations.

  2. Data-Driven Decisions: Utilize tools like Semrush and Ahrefs to track performance metrics and identify growth opportunities.

  3. Continuous Improvement: Regular monitoring and adjustment of SEO tactics are essential for sustained growth and competitiveness.

  4. Content Relevance: Prioritize content optimization to align with user intent and enhance search engine visibility.

  5. Strategic Link Building: Invest resources in targeted link-building initiatives to support domain authority and expand online reach.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

Do you want to achieve significant business growth?

Fill out the application form and let's grow your business together.
Our team activities
Share your project with us: