SEO for Private IT Schools: +458% Surge in Organic Traffic in 6 Months


Organic Traffic



6 Months

Promotion Period

Organic traffic before the start of the SEO work and during the work of Netrocket specialists. Period: October 2022 to May 2023.


About the Project

  • Niche: training IT professionals.
  • Region: Europe
  • Promotion Period: December 2022 – May 2023

In November 2023, a European IT school approached Netrocket, an expert SEO consulting company. They were looking for SEO for IT companies’ services to enhance both offline and online training of IT professionals.

The project ran from December 2022 to May 2023 and focused on SEO for private schools and:

  • Increase organic traffic.
  • Improve the visibility of the website in the search engine for keywords.
  • Search for the points of growth of the site.

The Challenge

At the start of the project, technical optimisation errors were found through our SEO audit services. The quality of the link profile was low, and the meta tags needed to be replaced and optimised. A site structure with a minimum number of pages. We have decided to undertake the following tasks, with a focus on SEO for private schools:

  • Audit of the website and keyword research.
  • On-page optimisation.
  • Site structure expansion.
  • Comprehensive off-site optimisation.
  • Fixing technical errors.
  • Monitoring and analysis of the results.

Execution/Optimization Process

To increase the site’s visibility in the search results, we have divided the tasks set into 3 phases.

Step 1: Technical Overhaul

  • Conducted a thorough site analysis to rectify indexing errors, including incorrect references, robots.txt blocking, and suboptimal meta tags.
  • Implemented recommendations to enhance overall site performance.

Step 2: Development of content for the site, taking into account ranking factors and target audience in terms of SEO for private schools

  • Conducted a content audit, restructured the site for easy navigation, and distributed key queries across relevant pages.
  • Crafted unique and informative texts for service pages.
  • Developing meta tags on the site. For each service page, we have optimised the meta tags (title, description, keywords), ensuring SEO for private schools was well presented.
  • Addition of expert content to the blog section. We have created and published articles, guides, tips, and other content related to the education sector. This helps position the company as an expert in the industry and attracts the target audience.
  • Developed teacher pages, highlighting their qualifications, achievements, and certifications to boost client confidence.

Step 3: Off-site Optimisation

  • Our SEO service for schools also included analysis of competitor backlink profiles and identifying related sites where they are positioned. By doing this, we’ve identified potential resources where we’d like to link.
  • Created an effective anchor list, placed press releases on authoritative sites, engaged in crowd link placement, and collaborated with local and related resources.
  • Leveraged expired-themed domains to transfer relevance and trust to the primary domain.

The Results

Organic traffic

Organic traffic before the start of SEO work and during the work of Netrocket’s specialists.
Period: October 2022 – May 2023.

Comparison of the organic traffic

Comparison of the organic traffic before and after the start of the work.
The period is Feb 2022-May 2023, with the previous period (Oct 2022-Jan 2023)

The Results
  • Organic traffic surged by +458%.
  • New user acquisition increased by +425%.
  • Sessions saw a remarkable uptick of +437%.
The Results
  • Increase in pages per session: +0.98%
  • Pages per session rose by +0.98%, and time spent on site increased by +2.88%.
Compare clicks and impressions
  • Clicks and impressions exhibited a substantial increase.

Compare clicks and impressions before and after work.

The keyword growth graph
  • The keyword growth graph showcased consistent improvement since February 2023.
Organic keywords
  • External links steadily built up, contributing to an increase in Domain Rating from 20 to 53.
Referring domains
Ahrefs Rank
Domain Rating

Summary/Conclusion Takeaways

By successfully optimizing the website based on our SEO for private schools strategy, we significantly increased visibility and traffic to the site. The website audit and keyword research helped us to optimize the content and improve the relevance of our website for search queries. We also performed on-page optimization, site structure expansion, comprehensive on-site SEO optimization, and technical bug fixes.

Continually monitoring and analyzing the results allowed us to make adjustments and achieve even better results. Our efforts underscore the immense potential and effectiveness of SEO for private schools when executed with precision and expertise.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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