SEO for Tax Lawyers Company
months
organic traffic from Google search results
conversions
Organic traffic before the start of work (August-November 2022) and after 4 months of work by Netrocket SEO specialists (December 2022-March 2023)
About the Project
- Industry: Legal
- CMS: TYPO3
- Promotion Region: Germany
The Challenge
Netrocket was approached by a reputable company in Germany. Private investors, non-profit organizations, as well as medium and large businesses are their clients. The company’s lawyers have been nominated for the Best Lawyers Ranking award for several years, and they are also listed in the prestigious JUVE and Legal 500 Germany directories.
Our client’s website consistently attracts more than 1,000 users per month. Therefore, the main task for our SEO for tax lawyers specialists was to find growth areas and provide the client with an even more significant influx of interested users.
The Solution
Our team evaluated the website’s usability and immediately identified two issues:
- Out of the 1,000 website visitors, only a few dozen potential clients complete the application process. The reason is that a form needs to be shorter and more time-consuming.
- The number of incoming calls has increased in recent months, but there is also a significant increase in missed calls.
We provided recommendations for optimizing the application form and helped resolve the call center issue.
After analyzing the website’s visibility on search results, we identified the client’s priority keywords and determined which could rank high on Google.
Execution / Optimization Process
The SEO for tax lawyers optimization work was conducted comprehensively, covering all areas simultaneously:
Analysis and audit
- We conducted a complete technical audit of the website and analyzed the SEO strategies of competitors.
- After identifying all the technical errors, we have fixed them and also highlighted the areas where we can improve and grow.
Keywords
- We collected all search queries, including new areas of the company’s activities.
- We expanded the list of keywords by adding previously missed queries.
Structure
- We have restructured the site and added new sections to improve user experience.
Content
- We have created new page texts and optimized meta tags to increase visibility.
External Website Promotion
- We obtained links from top resources and evenly distributed them through interlinking.
Regional SEO promotion of the website
The next task the client has set for us is optimizing the website for two cities. To accomplish this, we have:
- Created regional pages, in this case, folders within the domain.
- Optimized the pages by the experts of the tax law SEO company.
- Calculated the cost of regional promotion and created a plan for placing press releases. We also regularly cleaned up old backlinks and purchased new anchor and non-anchor links.
The Results
After four months of working on the website, the tax law SEO specialists’ results were already clearly visible.
Google Analytics
Organic traffic in Google Analytics. Netrocket team started work in December 2022:
Comparison of organic traffic graphs in Google Analytics before and after the start of work:
Organic traffic and the number of sessions increased by more than half. The growth in new users over four months was 65.27%
After implementing changes to the application form and improving site navigation, the number of conversions increased by 9.66%!
Semrush
The Semrush service recorded an improvement in website visibility in search results:
Ahrefs
Ahrefs visually shows the dynamics of position growth for critical keywords. We compared the indicators on November 1, 2022, and March 31, 2023, for the region of Germany:
Ahrefs also demonstrated an increase in referring domains:
Summary / Conclusion Takeaways
When promoting a website with history and good metrics, the main principle of the tax law SEO specialist is “Not harm”. It is important to carefully develop a promotion strategy and accurately determine the growth points of the project.
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