SEO promotion of the money transfer website
organic traffic in six months
increase in new users
increase in the number of sessions
Organic traffic for the period: August 2020 (before the start of work) — March 2021 (at the end of work)
About the Project
- Industry: Money transfer service
- Language: English
- Promotion Region: Europe
- Promotion Period: October 2020 — March 2021
Tasks:
- organic traffic growth;
- increased number of users;
- increasing the site’s visibility for key queries;
- strengthening the brand request position.
The Challenge
- Technical errors on the website.
- Promoting the site without creating alternative language versions.
- Branded requests for the resource are ranked by other sites in the current niche.
Execution / Optimization Process
Audit and fixing of technical errors
- Full analysis of technical errors and drawing up a technical assignment for their elimination
- Fixing technical errors
- Behavioral factors analysis
- Implementation of recommendations to enhance usability
- Analysis of the competitors in the current niche
- Building a promotion plan
Keyword research and on-page SEO
- Analysis of the site’s current search engine optimization level
- Search for missing pages that competitors have but the client’s website does not
- Extending the structure, creation of new pages
- Keyword research for the website
- Internal cross linking optimisation
Work with the blog section
- Analysis of an existing information section
- Based on a niche analysis, trends, and competitors, search for the top topics
- Developed a content plan for blog posts
- Authorship of articles and author pages optimization
Link Building
- Analyzed the backlink profile of competitors
- Developed a link building strategy
- Placed the content on sites and other authoritative and topical sites where competitors are present
- Used links from directories and profiles to dilute the backlink profile
The Results
Organic traffic before the start of SEO-work and during the work of specialists Netrocket.
Period — 6 months
- Organic traffic growth: +113.29%
- Increase in new users: +115.46%
- Increase in the number of sessions: +12,22%
- Decrease in failure rate: -7,75%
Growth of organic traffic recorded by Semrush during the period of cooperation
Amount of links as of September 2020 — 6 828:
Amount of links as of March 2021 — 13 282:
The number of unique visitors from Search,
September 2020 — 23 344:
The number of unique visitors from Search,
March 2021 — 52 726:
Dynamics of positions in Google
| Key queries positions at the beginning of cooperation and after website optimization | ||
|---|---|---|
| September 2020 | March 2021 | |
| top 3 | 1 376 | 1 635 |
| top 4–10 | 2 401 | 2 348 |
| top 11–20 | 1 990 | 2 903 |
| top 21–50 | 5 809 | 10 152 |
| top 51–100 | 7 942 | 13 775 |
| Total keywords: | 19 518 | 30 775 |
Summary / Conclusion Takeaways
This case demonstrates that the key to success is an in-depth research of the niche and the development of an effective strategy. During the first six months of our work, we had a positive result: the site’s organic traffic increased by 113.29% ! The number of organic users for a month increased from 1,882 in September 2020 (before active work began).
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