The Importance of SEO for an LED Lighting Company
+450%
organic traffic in monthly
+5.345
unique users
Data from the GSC for the period from September 1, 2021 to March 14, 2022
1
About the Project
- Industry: LED Lighting (LED panels, lamps, bands)
- CMS: Shopify
- Promotion Region: USA
Goal: increase organic traffic
2
Execution / Optimization Process
- Conducted a full technical and search engine audit of the site and made specifications for error correction for DEV- and Shopify SEO experts.
- The website has been modified. Performed a short technical audit of the online store again.
- Conduct a comparative analysis of other online lighting stores and their top-traffic pages.
- Conducted keyword research.
- Optimized content (text, images, meta tags) on existing category pages.
- We extended the site’s structure, added new product filter pages, and filled them with content.
- Added several types of structured data markup.
- We created an account, did SEO for Google My Business, and filled it with products and relevant data.
- Worked throughout to enhance the backlink profile.
3
The Results
Google Analytics data from September 1, 2021 to March 14, 2022:
Comparison of clicks and impressions in September 2021 and March 2022:
Comparison of organic traffic in September 2021 and March 2022:
4
Summary / Conclusion Takeaways
In just 6 months, our strategic approach to SEO for an LED lighting company resulted in a remarkable achievement. We witnessed an astounding surge in monthly organic traffic, soaring by over 450%. This phenomenal growth propelled us from 992 unique users in September 2021 to an impressive count of 5,345 unique users by March 2022.
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B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.
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