The Importance of SEO for an LED Lighting Company


organic traffic in monthly


unique users

Data from the GSC

Data from the GSC for the period from September 1, 2021 to March 14, 2022


About the Project

  • Industry: LED Lighting (LED panels, lamps, bands)
  • CMS: Shopify
  • Promotion Region: USA

Goal: increase organic traffic


Execution / Optimization Process

  • Conducted a full technical and search engine audit of the site and made specifications for error correction for DEV- and Shopify SEO experts.
  • The website has been modified. Performed a short technical audit of the online store again.
  • Conduct a comparative analysis of other online lighting stores and their top-traffic pages.
  • Conducted keyword research.
  • Optimized content (text, images, meta tags) on existing category pages.
  • We extended the site’s structure, added new product filter pages, and filled them with content.
  • Added several types of structured data markup.
  • We created an account, did SEO for Google My Business, and filled it with products and relevant data.
  • Worked throughout to enhance the backlink profile.

The Results

Google Analytics data from September 1, 2021 to March 14, 2022:

seo for led lighting company

Comparison of clicks and impressions in September 2021 and March 2022:

seo for led lighting company

Comparison of organic traffic in September 2021 and March 2022:

Comparison of organic traffic in September 2021 and March 2022
Six Months Results

Summary / Conclusion Takeaways

In just 6 months, our strategic approach to SEO for an LED lighting company resulted in a remarkable achievement. We witnessed an astounding surge in monthly organic traffic, soaring by over 450%. This phenomenal growth propelled us from 992 unique users in September 2021 to an impressive count of 5,345 unique users by March 2022.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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