Comprehensive SEO promotion of an educational platform

2 Challenge

The company came to us in July 2022. Despite its unique approach to ear training, which is radically different from commonly accepted, popular methods, few potential customers knew about the company.

Netrocket’s top priority was to increase the website’s visibility in the Google search engine. The first positions in the search results would allow as many musicians as possible to learn about our client.

3 Solution

First and foremost, our team of SEO specialists conducted a technical audit and a detailed analysis of the niche. After analyzing our client’s website structure, conducting an audit of landing pages, and reviewing competitors, we developed a comprehensive promotion strategy. This strategy included both on-page and off-page SEO optimization techniques.

• We fixed the technical errors identified during the audit.
• We collected all thematic search queries from users and keywords used by competitors in the promotion.
• We expanded the site structure using the collected semantics. Created new categories and subcategories.

• We performed on-page optimization for priority pages.
• We added relevant expert content to new pages.
• We wrote meta tags for each page of the site.
• We adjusted internal cross linking.
• We resumed work on the blog and wrote several blog articles using key informational queries.

• We have developed a link-building strategy.
• We have posted materials on authoritative thematic resources.
• We have registered the company in business directories.

• We have used crowd-marketing methods and posted expert responses in thematic blogs, surveys, and forums.