GMB-Profile Optimization: +2748 views from Google Search for 28 days

+2748 views

from Google Search for 28 days

The Google statistic after SEO-optimization

The Google statistic after SEO-optimization

1

About the Project

  • Industry: Solar panel and LED lighting installation
  • Target Region: Calgary, Edmonton, Canada

Goal:

  • To increase site displaying in the local search
2

Execution / Optimization Process

Company name

Optimization of the company name — added a search query.

Optimization of the company name

Categories

The main business category was changed. We also added a feature to follow the link to the registration form.

The main business category was changed

We added the additional categories, which informatively describe the company and its’ products and services.

The additional categories adding

Types of works and cost

In the ‘Services’ tab, we specified all the company’s types of works and their cost.

‘Services’ tab

Attributes

Business attributes were added.

Business attributes
Business attributes were added
Business attributes adding

Contacts

We’ve updated the phone number, added some more numbers.

Update phone number

Favicon

The company’s favicon was updated.

The company’s favicon

Products and Categories

Add the ‘Products’ tab, create ‘Categories’.

Add the ‘Products’ tab, create ‘Categories’
Add the ‘Products’ tab, create ‘Categories’

Working hours

We fixed all the issues with working hours.

We fixed all the issues with working hours

About the company

We’ve published posts with general info about the company, promotions, and current news.

We’ve published posts with general info

Recommendation

Made recommendations for maintaining the GMD profile.

  • Gave some instructions on how to upload product photos.
  • Explained how to post news and promotions using keywords for the profile display campaign.

Instruction

Developed instructions for working with reviews. Considered the issues:

  • How to handle the positive reviews.
  • How to respond to the reviews that are rated from 1 to 4.
  • Using the GMB application for iOS and Android to increase the profile effectiveness and the speed of responses to reviews and messages.
  • Get more reviews from clients with a direct link to your profile.
3

The Results - Statistic of the company branch in Calgary, Canada

Views

In January, the company increased its views in Google Search by more than 56%. In December, we detected 2032 views; after 28 days, there were 3170. The growth on the Google Map was 127%, from 2795 to 3550 views. In February, the metrics continued to grow by 40-45%.

January

January

February

February

Searches

In January, the number of direct searchers of the company increased by 107%, and discovery searchers by 77%. The metrics continued to grow in February.

January

January

February

February

Activity

In January, clients visited the website more often. Website visits increased by 28%. The number of calls increased twice. It was more than in the previous period. Photo views increased by 43%. The metrics continued to grow in February.

January

January

February

February

Clients have become more likely to find a branch of the company in Calgary in Google Services

Calgary in Google Services

The branch has better metrics by the Photo Views, compared with the competitors

Calgary in Photo Views
4

The Results - The branch in Edmonton, Canada

Views

The company increased its views in Google Search by more than 253%, from 1050 to 2660 views. The growth on the Google Map was 58%. The metrics continued to grow in February.

Edmonton, January

January

Edmonton, February

February

Searches

The number of direct searchers of the company decreased by 23%, but discovery searchers increased by 248%. The metrics of the discovery searchers continued to grow in February.

Edmonton, January

January

Edmonton, February

February

Activity

In January, website visits increased by 206%. Photo views increased by 148%. The activity became even higher in February: clients began to visit the site more often, call, and view photos.

Edmonton, January

January

Edmonton, February

February

Clients have become more likely to find a branch of the company in Edmonton in Google Services

Edmonton in Google Services
Edmonton in Google

The company got views on photos in Google Services equally with the competitors

The company got views on photos in Google Services

The blue line is the client’s data; the red line is competitor metrics. As we can see on the screenshots, the numbers of the views were equal to the average.

Edmonton in Google photos
5

Summary / Conclusion Takeaways

The cooperation with the Canadian company confirmed that GMB account optimization is essential in local SEO promotion. Working with profiles can bring a significant increase in traffic to the site.

We’ve optimized the Google My Business profiles of the two company branches and increased Google Search views by 56% and 255%. We’ve achieved an increase in the number of calls, site visits, and photos views.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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