GMB-Profile Optimization: +2748 views from Google Search for 28 days

The Google statistic after SEO-optimization

1 What Was Done

1. Optimization of the company name — added a search query.

2. The main business category was changed. We also added a feature to follow the link to the registration form.

3. We added the additional categories, which informatively describe the company and its’ products and services.

4. In the ‘Services’ tab, we specified all the company’s types of works and their cost.

5. Business attributes were added.

6. We’ve updated the phone number, added some more numbers.

7. The company’s favicon was updated.

8. Add the ‘Products’ tab, create ‘Categories’.

9. We fixed all the issues with working hours.

10. We’ve published posts with general info about the company, promotions, and current news.

2 Results. Statistic of the company branch in Calgary, Canada

Views

In January, the company increased its views in Google Search by more than 56%. In December, we detected 2032 views; after 28 days, there were 3170. The growth on the Google Map was 127%, from 2795 to 3550 views. In February, the metrics continued to grow by 40-45%.

January

February

Searches

In January, the number of direct searchers of the company increased by 107%, and discovery searchers by 77%. The metrics continued to grow in February.

January

February

Activity

In January, clients visited the website more often. Website visits increased by 28%. The number of calls increased twice. It was more than in the previous period. Photo views increased by 43%. The metrics continued to grow in February.

January

February

Clients have become more likely to find a branch of the company in Calgary in Google Services

The branch has better metrics by the Photo Views, compared with the competitors

3 The branch in Edmonton, Canada

Views

The company increased its views in Google Search by more than 253%, from 1050 to 2660 views. The growth on the Google Map was 58%. The metrics continued to grow in February.

January

February

Searches

The number of direct searchers of the company decreased by 23%, but discovery searchers increased by 248%. The metrics of the discovery searchers continued to grow in February.

January

February

Activity

In January, website visits increased by 206%. Photo views increased by 148%. The activity became even higher in February: clients began to visit the site more often, call, and view photos.

January

February

Clients have become more likely to find a branch of the company in Edmonton in Google Services

The company got views on photos in Google Services equally with the competitors

The blue line is the client’s data; the red line is competitor metrics. As we can see on the screenshots, the numbers of the views were equal to the average.

4 Conclusions

The cooperation with the Canadian company confirmed that GMB account optimization is essential in local SEO promotion. Working with profiles can bring a significant increase in traffic to the site.