GMB-Profile Optimization: +2748 views from Google Search for 28 days

  • Niche: Solar panel and LED lighting installation
  • Target region: Calgary, Edmonton, Canada
  • Goal: To increase site displaying in the local search

We’ve optimized the Google My Business profiles of the two company branches and increased Google Search views by 56% and 255%. We’ve achieved an increase in the number of calls, site visits, and photos views.

The Google statistic after SEO-optimization

The Google statistic after SEO-optimization

1 What Was Done

1. Optimization of the company name — added a search query.

Optimization of the company name
2. The main business category was changed. We also added a feature to follow the link to the registration form.

The main business category was changed

3. We added the additional categories, which informatively describe the company and its’ products and services.

The additional categories adding

4. In the ‘Services’ tab, we specified all the company’s types of works and their cost.

‘Services’ tab

5. Business attributes were added.

Business attributes
Business attributes were added
Business attributes adding
6. We’ve updated the phone number, added some more numbers.

Update phone number
7. The company’s favicon was updated.

The company’s favicon

8. Add the ‘Products’ tab, create ‘Categories’.

Add the ‘Products’ tab, create ‘Categories’
Add the ‘Products’ tab, create ‘Categories’
9. We fixed all the issues with working hours.

We fixed all the issues with working hours
10. We’ve published posts with general info about the company, promotions, and current news.

We’ve published posts with general info
11. Made recommendations for maintaining the GMD profile.

  • Gave some instructions on how to upload product photos.
  • Explained how to post news and promotions using keywords for the profile display campaign.
12. Developed instructions for working with reviews. Considered the issues:

  • How to handle the positive reviews.
  • How to respond to the reviews that are rated from 1 to 4.
  • Using the GMB application for iOS and Android to increase the profile effectiveness and the speed of responses to reviews and messages.
  • Get more reviews from clients with a direct link to your profile.

2 Results. Statistic of the company branch in Calgary, Canada

WEB разработка сайта Views

In January, the company increased its views in Google Search by more than 56%. In December, we detected 2032 views; after 28 days, there were 3170. The growth on the Google Map was 127%, from 2795 to 3550 views. In February, the metrics continued to grow by 40-45%.

January

January

February

February

SEO Searches

In January, the number of direct searchers of the company increased by 107%, and discovery searchers by 77%. The metrics continued to grow in February.

January

January

February

February

PPC контекстная реклама Activity

In January, clients visited the website more often. Website visits increased by 28%. The number of calls increased twice. It was more than in the previous period. Photo views increased by 43%. The metrics continued to grow in February.

January

January

February

February

Clients have become more likely to find a branch of the company in Calgary in Google Services

Calgary in Google Services

The branch has better metrics by the Photo Views, compared with the competitors

Calgary in Photo Views

3 The branch in Edmonton, Canada

WEB разработка сайта Views

The company increased its views in Google Search by more than 253%, from 1050 to 2660 views. The growth on the Google Map was 58%. The metrics continued to grow in February.

Edmonton, January

January

Edmonton, February

February

SEO Searches

The number of direct searchers of the company decreased by 23%, but discovery searchers increased by 248%. The metrics of the discovery searchers continued to grow in February.

Edmonton, January

January

Edmonton, February

February

PPC контекстная реклама Activity

In January, website visits increased by 206%. Photo views increased by 148%. The activity became even higher in February: clients began to visit the site more often, call, and view photos.

Edmonton, January

January

Edmonton, February

February

Clients have become more likely to find a branch of the company in Edmonton in Google Services

Edmonton in Google Services
Edmonton in Google

The company got views on photos in Google Services equally with the competitors

The company got views on photos in Google Services

The blue line is the client’s data; the red line is competitor metrics. As we can see on the screenshots, the numbers of the views were equal to the average.

Edmonton in Google photos

4 Conclusions

The cooperation with the Canadian company confirmed that GMB account optimization is essential in local SEO promotion. Working with profiles can bring a significant increase in traffic to the site.

Do you like the case?
Fill out the request form and we will upgrade your business.