How we increased traffic in the repair niche by 300% per year

  • Niche: Premises renovation
  • Region of promotion: Ukraine
  • Target: Increase organic traffic

We updated the design, simplified the structure of the site, reduced the number of pages, carried out internal linking. We worked on the blog and reinforced the priority pages with referral links. Thus, in 12 months organic traffic increased by more than 300%.

Construction company organic traffic per year

Organic traffic before the start of work and after 12 months

1 Task

Our client is a Ukrainian construction company that renovates apartments, houses, and office space. At the time of contacting Netrocket, the client decided to leave the provision of point services and focus on turnkey repairs. Such a change of direction required a change in SEO strategy and serious work on the site.

2 What was done

  • The template, the site ran on in 2021 looked outdated. Colors, styles and buttons have been refreshed to give the site a more modern look. They refused to buy a new theme and move.
  • The site structure ooked too bloated. Many individual services were no longer provided by the client. The main focus is on integrated turnkey works. Therefore, we decided to shorten the site structure, completely abandon dozens of pages and set up redirects. Some pages have been redesigned and moved to the blog in order to maintain weight and targeted traffic.
The expected traffic decline

The expected traffic decline is clearly visible on the chart in December 2021

  • We worked on expanding the blog — we wrote articles that could bring organic traffic and convert it.
  • Added internal linking between articles and priority services pages.
  • Reworked meta tags for the remaining services.
  • Reinforced the pages of priority services with a few outreach links from the strongest news and thematic sites in Ukraine.
  • We analyzed all existing backlinks and sent a large list of sites with low DR, traffic, trust and high spam for disapproval.
  • We added “unique” types of microdata to TOP pages to increase CTR and got a very noticeable increase in %.

3 Results

Ahrefs Organic Traffic & Keywords

Ahrefs Construction Company Organic Traffic
Ahrefs construction company keywords

SEMrush organic traffic and keywords

Construction Company Organic Traffic, Semrush
Construction company keywords, Semrush
Volume of rejected low-quality donors according to Ahrefs

Volume of rejected low-quality donors according to Ahrefs
Domain Rating (DR) change according to Ahrefs

Domain Rating (DR) change according to Ahrefs

Google Search Console statistics — clicks

Construction company statistics Google Search Console

Google Search Console statistics — CTR

Construction company statistics to Google Search Console

Google Analytics organic traffic statistics

Construction company organic traffic per year

4 Conclusions

A well-designed strategy and complex work with internal and external ranking factors allowed us to increase organic traffic to the client’s website by more than 300% in 12 months.

Do you like the case?
Fill out the request form and we will upgrade your business.