Increase organic traffic by 165% in a year by expanding the site structure and creating new pages

Comparison of the dynamics of organic traffic for 2 years: before the promotion and during the work of SEO-specialists on the site

1 Task

Our client is a network of laser hair removal and cosmetology salons. The company owns 26 institutions operating in the largest cities of Ukraine. The client challenged the Netrocket team to increase organic site traffic, analyze competitors’ resources and do everything possible to appear in the top of Google search results for the main keywords.

2 What did we do

3 Results

Serpstat

After a complex of works on the site, Serpstat service recorded a noticeable increase in the visibility of the resource for the search engine, the number of keywords and organic traffic:

Growth of website visibility in Google between July 2020 and July 2021

Website visibility dynamics over time

Change in organic traffic over the year

Ahrefs

The Ahrefs service also recorded the dynamics of the growth of keywords and organic traffic:

Organic traffic for the year

Changing the number of keywords in organic SERP

Off-page optimization and work with a link profile

In parallel, we carried out Off-Page website optimization. We analyzed the link profile of competitors, compiled a diverse anchor list, selected high-quality donor sites and posted links to external resources. As a result, the Domain Rating (DR) has increased from 5 to 15.

Ahrefs: dynamics of DR growth for the year

Google Analytics

Compared to the previous year, we received an increase in organic traffic by 164.23%:

This is how the dynamics of organic traffic looks in the period before the promotion and during the work of Netrocket specialists:

Organic traffic (July 1, 2020 to July 1, 2021) vs. prior period (July 1, 2019 to June 30, 2020)

How SEO works showed up in conversions

The conversion rate increased by 3.70%, and there were 133% more goals achieved on the site:

Detailed goals:

• Viber click: Conversions achieved increased from 105 to 1073 (922%!)

• Submitting a callback form — the number of conversions achieved increased from 442 to 4797 (985%!)

• Visits to the “Thank you” page (the page that opens after submitting a request for a consultation or an appointment) — the number of conversions achieved increased from 1446 to 7231 (by 400%!)

What positions we got in the regions – Topvisor

Prior to the start of SEO work on the site, there was only one version – the main one, optimized for Kyiv. Pages of regions were not created, so we did not have positions for cities and geo-dependent queries anywhere except Kyiv.

At the request “laser hair removal” in Kyiv, we were in 35th place:

On request “laser hair removal in Kyiv” – at 22:

Positions now in Kyiv:

in Zaporozhye:

in Odessa:

in Lviv:

in Ukraine:

4 Conclusions

Comprehensive work on the website allowed us to achieve results in a highly competitive niche. Today, the site is successfully competing, and somewhere it has outstripped its opponents. We: