Data from the GSC for the period from September 1, 2021 to March 14, 2022
1 What was done
- Conducted a full technical and search engine audit of the site and made specifications for error correction for DEV- and SEO-specialists.
- The website has been modified. Performed a short technical audit of the online store again.
- Conduct a comparative analysis of other online lighting stores and their top-traffic pages.
- Conducted keyword research.
- Optimized content (text, images, meta tags) on existing category pages.
- We extended the site’s structure, added new product filter pages, and filled them with content.
- Added several types of structured data markup.
- We created a Google Business Profile and filled it with products and relevant data.
- Worked throughout to enhance the backlink profile.
2 Six Months Results
Google Analytics data from September 1, 2021 to March 14, 2022:
Comparison of clicks and impressions in September 2021 and March 2022:
Comparison of organic traffic in September 2021 and March 2022:
In 6 months we managed to increase the monthly organic traffic of the lighting store by more than 450% (from 992 unique users in September 2021 to 5,345 unique users in March 2022).