The case of SEO promotion of an online store

  • Niche: LED Lighting (panels, lamps, LED-bands)
  • Promotion region: USA
  • Goal: increase organic traffic

Conducted a comprehensive SEO promotion work for the LED-lighting web store. We achieved a 450% increase in monthly organic traffic, going from 992 unique users at the beginning of the work to 5,345 after six months.

Data from the GSC

Data from the GSC for the period from September 1, 2021 to March 14, 2022

1 What was done

  • Conducted a full technical and search engine audit of the site and made specifications for error correction for DEV- and SEO-specialists.
  • The website has been modified. Performed a short technical audit of the online store again.
  • Conduct a comparative analysis of other online lighting stores and their top-traffic pages.
  • Conducted keyword research.
  • Optimized content (text, images, meta tags) on existing category pages.
  • We extended the site’s structure, added new product filter pages, and filled them with content.
  • Added several types of structured data markup.
  • We created a Google Business Profile and filled it with products and relevant data.
  • Worked throughout to enhance the backlink profile.

2 Six Months Results

Google Analytics data from September 1, 2021 to March 14, 2022:

Google Analytics data from September 1, 2021 to March 14, 2022

Comparison of clicks and impressions in September 2021 and March 2022:

Comparison of clicks and impressions in September 2021 and March 2022

Comparison of organic traffic in September 2021 and March 2022:

Comparison of organic traffic in September 2021 and March 2022
Six Months Results

3 Conclusion

In 6 months we managed to increase the monthly organic traffic of the lighting store by more than 450% (from 992 unique users in September 2021 to 5,345 unique users in March 2022).

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