SEO for Accounting: Achieving Remarkable Growth Through Strategic Optimization

+200%

organic traffic growth

+210%

growth in new users

+187%

increase in sessions

Organic traffic for the period: December 2019 (before work) — November 2020 (at the end of work)

Organic traffic for the period December 2019 (before our work began) to November 2020 (at the end of our work) increased significantly.

1

About the Project

  • Industry: Accounting services and financial consulting
  • Promotion Region: United Kingdom
  • Promotion Period: May 2019 to November 2020
  • Niche Aspects: Working in the accounting SEO, and finance-related niche requires adherence to the principles of expertise, credibility, and reliability, known as the E-A-T factors

Tasks:

  • increase organic traffic, with a particular focus on B2B SEO services;
  • improve positions for highly competitive keywords;
  • create a content strategy for the regular creation and publishing of new content;
  • improve brand awareness and the company’s image among potential customers
2

The Challenge

  • Technical errors on the website.
  • The website does not adhere to the standards for YMYL site topics.
  • Clients in Western markets tend to prefer companies with a strong reputation and years of experience in the field. This means that even if a newcomer provides better working conditions, clients may still be cautious about them. It is essential to keep this in mind when giving accounting SEO services.
  • Lack of differentiation between commercial and informative keywords. Users may immerse themselves in a related topic and its complexities while choosing a service. They do this to examine the service itself and the company’s competency in great detail. As a result, up to 80% of the output may consist of informational articles, even for commercial keywords.
3

Execution / Optimization Process

Our team of WordPress SEO consultants split the SEO process for accounting firms into five steps to ensure that we put in the required effort.

Audit and Fix Technical Errors

  • We analyzed the technical condition and the optimization level for search engines, incorporating expert SEO consulting strategies.
  • We then went on to fix any technical errors that we may have come across.

Competitor Analysis and Development of a Promotional Strategy

  • We analyzed the competition and developed a promotional strategy to help our client stand out.

Keyword Research and On-Page SEO

  • We formed the site’s keyword core, expanded the site’s structure, and compiled and implemented suggestions to improve service page conversions, optimizing for SEO for accounting firms.
  • We also implemented a competent method of internal cross-linking and created Alt tags for all of the website’s images, taking keywords into account.

Content Strategy Development

  • We prescribed meta tags (title, description, heading tags) for each web page.
  • We created a blog section and developed a content strategy for blog posts.
  • We also created a page for blog authors. The blog’s author is the company’s owner, a practical financial consultant. This has a good effect on the owner’s personal brand promotion.

Off-Page SEO

  • We developed a link-building strategy and posted press releases on reputable sites.
  • We also posted expert answers in thematic discussions on forums and Q&A sites.
  • We launched promotions encouraging customers to post reviews on the Google Business Profile card and the client’s website.
  • Within two months, we were able to gather over thirty reviews, which is crucial to the financial company’s reputation.

Adding Recommendations for YMYL-Related Topics to the Website

In addition to developing the info section and authoring the blog, we created the following pages:

  • About Company
  • Page with practicing consultants
  • FAQ
  • Licenses and diplomas
  • Reviews
  • The price for services
4

The Results in seven months

Organic traffic before the start of SEO-work and during the work of specialists Netrocket

During the 7-month period, we tracked organic traffic before and after implementing SEO for accounting with Netrocket’s specialists

SEO-promotion of the site in the niche of accounting services
  • Organic traffic growth: +200.55%
  • Growth in new users: +210.55%
  • Increase in the number of sessions: +187.02%
Case Study: SEO-promotion of the site in the niche of accounting services
  • Decrease in the failure rate: -38.26%
  • Increase in the number of pages visited each session: +46.72 %
  • Increase in average site visit duration: +11.38%
SEO-promotion of the site in the niche of financial advice
  • Conversion rate growth 52.71%
  • An 87.89% increase in the goals achieved
5

Summary / Conclusion Takeaways

Netrocket’s SEO strategy for accounting takes a comprehensive and strategic approach, resulting in significant organic growth and improved user engagement and conversion rates. By incorporating YMYL-related topics and focusing on reputation-building efforts, the client has been positioned as a trustworthy authority in the accounting services and financial consulting niche. The results speak for themselves, demonstrating the tangible value that Netrocket brings to its clients, turning SEO efforts into a powerful driver of business success in a highly competitive market.

Are you ready to elevate your online presence and achieve remarkable growth in organic traffic, user engagement, and conversions? Contact Netrocket today to embark on a tailored SEO journey to position your business as a leader in the accounting and financial consulting niche. Let’s work together to transform your online presence and drive tangible results.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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