Our Online Shop SEO Service Delivered an 850%+ Wave in Organic Traffic in Just 9 Months


organic traffic from Google

Results Google Analytics Data

Organic traffic, February 2020 to October 2020, driven by our expert online shop SEO service


About the Project

  • Topic: Industrial Connectors and Electrical Appliances
  • Website Type: Online Store


  • increase organic traffic from Google through our comprehensive online store SEO services.

The Challenge

Our client is an authorized representative of well-known European brands of electrical goods for industrial use. The company operates in the B2B niche, selling equipment for concerts and electrical equipment for industries and industrial facilities. One of the company’s strengths is its wide range of quality products, which we emphasized through our tailored SEO for industrial companies.

The client approached us during the final stage of their website redesign. The existing domain name already had an old online store that brought organic traffic to the company. Unfortunately, all traffic and positions were lost during the six-month development period because the client put a stub on the domain name without realizing the consequences.

After the launch of the “new” online store, the client decided to find a contractor to optimize the resources and promote the site through SEO. Our experts analyzed the situation and suggested using classic SEO promotion methods.


Execution / Optimization Process

On-page optimization:

  • Before the new site was released, it underwent a full technical SEO audit, focusing on enhancing SEO for industrial companies. The technical requirements for correcting technical errors were listed.
  • We conducted keyword research for the entire site, explicitly focusing on industrial SEO marketing.
  • Developed the website structure based on keyword research.
  • Created unique meta tags for first, second, and third-level categories.
  • Formed templates for meta tags for filtering pages, implementing strategies to improve industrial SEO marketing.
  • We meticulously worked on the site’s internal linking, enhancing the overall SEO performance.
  • Created content plans (a task for creating SEO-friendly texts) for texts for categories and subcategories, aligning them with SEO strategies.
  • Developed content plans tailored explicitly for filtering pages.

Off-Page Optimization:

  • Analyzed the competitors’ link profiles, focusing on leveraging our expertise as a B2B SEO expert.
  • Implemented a comprehensive link-building strategy utilizing four links: outreach, crowd, submissions, and Tier 2.
  • Continuously monitored and improved the link-building profile to maintain competitiveness.


  • Daily and monthly monitoring of organic traffic changes and conversions with results tracking.
  • Conducted an in-depth analysis of the site’s technical condition and performed regular technical monitoring in the Google Search Console.
  • Tracked the site’s position across the entire list of our target keywords, employing our expertise as a WooCommerce SEO company to maximize visibility and rankings.

The Nuances

We paid close attention to the sections where our client has a clear competitive advantage. Specifically, we are referring to electrical equipment from well-known European brands that are popular in the B2B market. Since our client is the official representative of these brands, they can offer buyers the best terms.

To organize the product catalog, we created main categories and subcategories. We also used mid- and low-volume keywords to create filter pages that are easily accessible to search engines. We wrote concise descriptions of each filter page’s product quality and characteristics.

We then worked on meta tag templates based on medium and low-volume and LSI keywords. Finally, we worked on off-page optimization to improve the client’s search engine visibility due to e-commerce technical SEO services.


The Results

Google Analytics Data:

Данные Google Analytics

Two major Google updates occurred on the site during the promotional period.

Semrush — visibility in Google:

Semrush — visibility in Google

Ahrefs traffic and keywords data:

During the low season, Google’s December update resulted in a dip in traffic, which gradually returned a month later.

Ahrefs traffic and keywords data

Throughout the entire period of the site’s existence, you can observe the SEO indicators of the online store. The arrows marked on the timeline indicate the dates when the Netrocket team took on the project. The initial pause in the timeline is associated with the completion of the development of a new design and the migration of the site to another CMS.

the SEO indicators of the online store

Summary / Conclusion Takeaways

The success of this project underscores the effectiveness of employing classic SEO promotion methods and maintaining a consistent approach, resulting in a steady and significant increase in organic traffic from Google.

Key Takeaways:

  1. Implement a comprehensive website promotion strategy, including on-page and off-page optimization techniques.
  2. Regularly monitor and adjust your SEO efforts to adapt to changes in search engine algorithms and market trends.
  3. Prioritize quality content creation and optimization to enhance user experience and search engine visibility.
  4. Invest in technical SEO audits and regular monitoring to identify and address any technical issues impacting search engine performance.
  5. Build a strong link profile through diverse link-building strategies tailored to your industry and target audience.
  6. Track and analyze key metrics, such as organic traffic and keyword rankings, to measure the effectiveness of your SEO efforts and make data-driven decisions for continuous improvement.

By following these strategies and remaining dedicated to your SEO efforts, you can achieve significant growth in organic traffic and enhance your website’s visibility and success online.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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