SEO for Financial Websites: Remarkable Organic Traffic Growth for Money Transfer Services


organic traffic in six months


increase in new users


increase in the number of sessions

Organic traffic for the period: August 2020 — March 2021

Organic traffic for the period: August 2020 (before the start of work) — March 2021 (at the end of work)


About the Project

  • Industry: Money transfer service
  • Language: English
  • Promotion Region: Europe
  • Promotion Period: October 2020 — March 2021

The client was looking for a SAAS SEO company that can implement the following tasks for their website:

  • organic traffic growth;
  • increasing the number of users;
  • increasing the site’s visibility for target keywords;
  • and strengthening the brand request position.

The Challenge

We have analyzed and listed the following challenges we may face with this project while providing SEO services for startups. These challenges include:

  • Navigating Technical Errors: Online platforms often grapple with technical glitches that hinder their performance and visibility. From broken links to site speed issues, these errors can impede search engine crawling and indexing, damaging the website’s SEO potential. Our detailed audit and error rectification process ensures the website operates smoothly, maximizing its organic reach and user experience.
  • Multilingual Promotion Dilemma: Expanding the online presence across diverse regions presents a problem for many businesses, particularly without alternative language versions. Ignoring multilingual promotion limits your accessibility and audience reach, hampering growth opportunities. Our tailored strategies accommodate multilingual optimization, enabling seamless expansion into new markets while preserving brand integrity and relevance.
  • Branded Keyword Competition: In today’s competitive online environment, more than ranking for generic keywords is required. It’s equally important to rank for branded terms that define your unique identity. However, ranking for these keywords can be challenging when other websites dominate the niche. That’s where we come in. We specialize in devising innovative strategies to help your brand stand out amidst fierce competition. We aim to ensure that your distinctive voice is heard loud and clear in the digital realm.

Execution / Optimization Process

In terms of providing SEO for financial websites, the following optimization process was determined.

Audit and fix technical errors

  • Full analysis of technical errors and drawing up a technical assignment for their elimination
  • Fixing technical errors
  • Behavioral factors analysis
  • Implementation of recommendations to enhance usability
  • Analysis of the competitors in the current niche
  • Building a promotion plan

Keyword research and on-page SEO

  • Analysis of the website’s current search engine optimization level
  • Search for missing pages that competitors have, but the client’s website does not
  • Extending the structure, creation of new pages
  • Keyword research for the website
  • Internal cross-linking optimization

Work with the blog section

  • Analysis of an existing information section
  • Based on a niche analysis, trends, and competitors, search for the top topics
  • Developed a content plan for blog posts
  • Authorship of articles and author pages optimization

Link Building

  • Analyzed the backlink profile of competitors
  • Developed a linkbuilding strategy
  • Placed the content on websites and other authoritative and topical sites where competitors are present
  • Used links from directories and profiles to dilute the backlink profile

The Results

Organic traffic before the start of SEO-work and during the work of specialists Netrocket

Organic traffic before the start of SEO work and during the work of Netrocket specialists providing SEO consultant services. Period — 6 months

  • Organic traffic growth: +113.29%
  • Increase in new users: +115.46%
  • Increase in the number of sessions: +12,22%
  • Decrease in failure rate: -7,75%
Organic traffic of the site in the money transfer niche
Growth of organic traffic recorded by Semrush during the period of cooperation

Growth of organic traffic recorded by Semrush during the period of cooperation

Amount of links as of September 2020 — 6 828:

Amount of links as of September 2020

Amount of links as of March 2021 — 13 282:

Amount of links as of March 2021

The number of unique visitors from Search,
September 2020 — 23 344:

New Users from Search September 2020

The number of unique visitors from Search,
March 2021 — 52 726:

New Users from Search March 2021

Dynamics of positions in Google

Keywords positions at the beginning of cooperation and after website optimization
September 2020 March 2021
top 3 1 376 1 635
top 4–10 2 401 2 348
top 11–20 1 990 2 903
top 21–50 5 809 10 152
top 51–100 7 942 13 775
Total keywords: 19 518 30 775

Summary / Conclusion Takeaways

This case demonstrates that the key to success in SEO for the financial industry is in-depth research of the niche and developing an effective SEO strategy. During the first 6 months of our work, we had a positive result: the site’s organic traffic increased by 113.29%! The number of unique visitors from search rose from 23,344 in September 2020 to 52,726 in March 2021.

Our success in the financial industry underscores the importance of a strategic approach to SEO. In-depth research and an effective strategy are the keys to unlocking your website’s potential. With our expertise, you can achieve remarkable results in just six months. Let us help you take your financial website to new heights.

This case study illuminates the transformative power of strategic SEO implementation, offering invaluable insights and takeaways across various industries:

  1. Strategic Planning and Research: Success in SEO hinges on comprehensive research and strategic planning tailored to your industry’s unique demands. Investing time and resources in analyzing niche trends, competitor strategies, and keyword landscapes lays the groundwork for a successful optimization journey.
  2. Effective Optimization Techniques: SEO strategies must take a holistic approach, addressing technical errors, optimizing on-page content, enhancing usability, and implementing a solid link-building strategy. Prioritizing these optimization techniques ensures maximum visibility and engagement on search engine results pages (SERPs).
  3. Continuous Monitoring and Adaptation: SEO is not a one-time effort but an ongoing process that requires constant monitoring and adaptation to evolving algorithms and market dynamics. Regular performance assessments, keyword tracking, and competitor analysis enable website owners to stay ahead of the curve and maintain their competitive edge.
  4. Measurable Results and Success Metrics: Establishing clear success metrics and tracking progress is paramount for evaluating the effectiveness of SEO efforts. Metrics such as organic traffic growth, user engagement, keyword rankings, and conversion rates provide tangible indicators of success and guide future optimization strategies.
  5. Expert Guidance and Collaboration: Collaborating with experienced SEO professionals who understand the intricacies of your industry can accelerate growth and deliver remarkable results within a relatively short timeframe. Leveraging their expertise and insights empowers them to navigate challenges effectively and achieve their optimization goals.

By embracing these key takeaways and implementing strategic SEO practices, you can unlock their website’s full potential, drive remarkable organic traffic growth, and elevate their online presence to new heights of success. Let us partner with you on your optimization journey and help you achieve your digital objectives with confidence and expertise.

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