SEO-promotion of an online store of healthy food. Growth of organic traffic by 52.95% in 2 months


organic traffic in 2 months


conversion rate


store revenue

Органический трафик интернет-магазина товаров здорового питания

Organic traffic for the period: June 2021 – September 2021


About the Project

  • Industry: Online store of food supplements and healthy food
  • Promotion Region: Ukraine
  • promotion Period: August – September 2021


  • increase in organic traffic to the site
  • increase in conversions

Execution / Optimization Process

Audit of the technical condition of the website

Fixed errors on the technical side: set up the main mirror, removed duplicate pages, eliminated pages with 404 server responses, added canonical, etc.

Off-page SEO

  • Wrote and posted press releases on authoritative resources.
  • We placed links to the client’s website in messages on thematic forums.
  • Worked with reviews in the Google Business Profile card.

On-page SEO

  • We analyzed the structures of competitors’ sites, supplemented the structure of our client’s site with new categories and subcategories.
  • Made keyword research.
  • Performed on-page optimization of priority pages.
  • Wrote texts for such pages and posted them.
  • Optimized section titles based on keywords research.
  • Adjusted the internal linking.

The Results

Organic traffic before SEO works and during the work

Organic traffic before SEO works and during the work of Netrocket specialists. The period is 2 months

The growth of organic traffic: +52.95%
  • The growth of organic traffic: +52.95%
  • Growth in new users: +52.71%
Decrease in the bounce rate: -1.45%
  • Decrease in the bounce rate: -1.45%
  • Increasing the average duration of a visit to a site: +26.19%
Online store revenue growth: +310%
  • The conversion rate: +56.06%
  • Growth in transactions: +111.11%
  • Online store revenue growth: +310%

We observe an increase in indicators even after the end of active work on the project:

Increase in impressions and clicks in search results over the past 6 months

Increase in impressions and clicks in search results over the past 6 months

Link promotion results

We adhered to the most natural dynamics of building links:

Link promotion results

And achieved the maximum value of the domain rating for the entire period of the site existence:

Domain rating for the entire period of the site's existence

Summary / Conclusion Takeaways

Within two months of work on the project, we achieved a result that pleased both us and our client. We made sure that an integrated approach to SEO promotion allows you to achieve results even in a short period.

Carried out work on on-page and off-page optimization of the categories of the store. For 2 months, we received an increase in organic traffic of 52.95%. Achieved a 56.06% increase in the conversion rate. Increased store revenue by 310%.

The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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