SEO-promotion of an online store of healthy food. Growth of organic traffic by 52.95% in 2 months
organic traffic in 2 months
conversion rate
store revenue
Organic traffic for the period: June 2021 – September 2021
About the Project
- Industry: Online store of food supplements and healthy food
- Promotion Region: Ukraine
- promotion Period: August – September 2021
Tasks:
- increase in organic traffic to the site
- increase in conversions
Execution / Optimization Process
Audit of the technical condition of the website
Fixed errors on the technical side: set up the main mirror, removed duplicate pages, eliminated pages with 404 server responses, added canonical, etc.
Off-page SEO
- Wrote and posted press releases on authoritative resources.
- We placed links to the client’s website in messages on thematic forums.
- Worked with reviews in the Google Business Profile card.
On-page SEO
- We analyzed the structures of competitors’ sites, supplemented the structure of our client’s site with new categories and subcategories.
- Made keyword research.
- Performed on-page optimization of priority pages.
- Wrote texts for such pages and posted them.
- Optimized section titles based on keywords research.
- Adjusted the internal linking.
The Results
Organic traffic before SEO works and during the work of Netrocket specialists. The period is 2 months
- The growth of organic traffic: +52.95%
- Growth in new users: +52.71%
- Decrease in the bounce rate: -1.45%
- Increasing the average duration of a visit to a site: +26.19%
- The conversion rate: +56.06%
- Growth in transactions: +111.11%
- Online store revenue growth: +310%
We observe an increase in indicators even after the end of active work on the project:
Increase in impressions and clicks in search results over the past 6 months
Link promotion results
We adhered to the most natural dynamics of building links:
And achieved the maximum value of the domain rating for the entire period of the site existence:
Summary / Conclusion Takeaways
Within two months of work on the project, we achieved a result that pleased both us and our client. We made sure that an integrated approach to SEO promotion allows you to achieve results even in a short period.
Carried out work on on-page and off-page optimization of the categories of the store. For 2 months, we received an increase in organic traffic of 52.95%. Achieved a 56.06% increase in the conversion rate. Increased store revenue by 310%.
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